Details and Decals

People who have seen early attempts at 3-D modelling remember how neat, clean and artificial many early 3-D models looked. Early computer models captured the shape, accurate proportions, and often the general colour of an object, but not the fine details, and certainly not the imperfections. We minds intuitively sensed there was something not right.


 Film Models

The models earlier generations used for films were prone to the same drawback. They needed some fine detail and ‘grit’ to look realistic. Often this could be covered up with by the lower resolution of the picture, with a slightly ‘dirty’ looking model passing a casual glance. But the same principle still applied- the model couldn’t look like an architect’s diagram.


A process called ‘greebleing’ was developed for many film models of the 1970s. This was just the process of adding details to surfaces to prevent spaceships in Star Wars from looking like simple geometric shapes. The added details served no real function other than adding to the realism of the object. Our minds expect this. Real objects have both overall shapes and minor details. Models must replicate this on a very small scale.


Plastic model Decals

Plastic model decals add to the detail of their respective models. In isolation the decals are often quite simple – emblems, shapes, insignia or just isolated words. But when these simple decals are added to a larger object they are part of the accumulating detail. None of the details are complex on their own, it is the large number of simple details that give the overall impression or complexity, and hence, realism.


Waterslide decals & Inkjet decal paper

Custom decals will be made to a specific design, such as the insignia of a military vehicle or the personal logo of the creator. All the other applied details are less specific, but the overall effect creates a model that is far more convincing.


Tradeshow list

Booths at Trade-shows.

Trade-shows and booths work well for some industries. The people that are there are there for services you provide, or something similar, so you have a fairly good demographic for your business. It’s an opportunity to get straight to interested customers.


Prepare Print Media Sydney

Have flyers and other advertising media made well beforehand. Have a custom made booth/marquee which can be re-used.

  • pull up banners Sydney
  • posters Sydney
  • stickers Sydney
  • marquees Sydney
  • T-shirts, if appropriate.

Before the show email any list of clients you have, and any other potential attendees.

Print and send out cards that offer a free item at your booth. This will give a good indication of who is paying attention to your advertising. Make sure to collect contact details on the cards.


The Booth/Marquees Sydney

Try to get a good position for a booth. The front of the show, the centre of the floor and booths on corners tend to get noticed. Booths next to eateries and restrooms get noticed too. There are many competitors there, so if you want to stand out a custom marquee can make all the difference.


Trade-shows can be expensive. We suggest preparing as well as humanly possible, and then seeing if the situation works for your company and industry. If you get some genuine connections, make some sales and get interested inquiries, continue to set up a booth at trade-shows. Else, use print media and the internet to advertise you company elsewhere.


Guerrilla Marketing goes back at least as far as 1984 when Houghton Mifflin published a book on the subject. This book may have simply been the first time somebody reported on the subject; the concept seems to go back further.


Guerrilla marketing involved unconventional advertisements inspired by high energy lateral thinking and using memorable images that stick in the mind of the observer. They are often quite surreal. Instead of a billboard picture of a crashed vehicle a guerrilla campaign would use a crushed billboard, making for a more striking effect. A Kit Kat commercial on a park bench was made to look like a half opened block of confectionary, using the wooden slates of the bench to represent the chocolate. This type of marketing often uses everyday objects, but combines them in a way that is highly unusual. This tends to stick in our minds.


Our brains, unless we have some impairment, process and remember a lot of information visually. Our dreams tend to be visual, and even where there is sound in a dream it connects to visual processing; puns, homonyms, homophones and other coding abound. Guerrilla advertising, rather like poetry and surrealist art, work by appealing to this brain functioning. The images of guerrilla advertising stick in our minds because our minds work with this type of imagery. Usually, while we sleep our brain turns our experiences into visual experiences. With guerrilla advertising the visual experiences is already provided.


Banners  Sydney

Creative campaigns of any type work because somebody thought of an effective idea. It is not directly related to the money involved; a sign will usually cost the same amount no matter what design is has. But an effective design will work while other designs will not.


Display Stand Sydney

The trick is to come up with a sign, display or image that works for your company or product. This may demand a lot of your brain, but not of you budget. An inspired idea costs as much to implement as a poor one.


Posters Sydney

Posters are an old method for getting you company or ideas on display. Yet they stay with us because they are effective and versatile; you can put any image on a poster. And while they may not be as radical as some forms of guerrilla advertising an original image can be highly effective.

Marquees Sydney

It is a simple matter to decorate a marquee with the company logo and colours. But you can take this to another level and shape the marquee accordingly.  A soft drink company can shape their marquee like a giant drinks dispenser, or a beach shower that would seem to bathe you in lemonade. People will remember this.


Stickers Sydney

Stickers can use the same design concepts as posters and print ads, only they tend to be found in different places. Laptops, bags and car bumpers.


Advertising is about the concept, not the medium, though these sometimes overlap. An effective campaign need not be expensive, just creative.







There is advertising that just gets the company colours on display. Your company car advertises the business.


Then there is Guerrilla advertising that uses creative (and often less expensive) means to reach the audience. Your hot dog company has a car that looks like a hot dog.


Then there is decoration for the sake of decoration. Your car looks like a Salvador Dali painting.


Some recent vehicle wrapping ideas that we liked the look of.

  • Sports cars with a metallic finish, especially gold.
  • A truck that looks like a large aquarium.
  • A truck that looks like a large candy bar. All the better when they manufacture and transport that brand of candy.
  • Anything that makes a car look like a vehicle from the Mad Max series.
  • Garage doors that look like a fancy car is parked inside.
  • A flexi-bus made to look like an accordion.
  • A radio station van that looks like a giant radio.
  • An advertisement on a bus that looks like a snake is wrapped around the vehicle.
  • Anything that looks like a giant shark or monster.
  • Anything with cartoon characters, superheros or the vehicles


Vehicle Wrapping Illawarra

A vehicle warp is about the creativity of the design. A plain design and a truly outlandish one may both have the same printing cost. The difficulty is coming up with the unique design idea.


Car Vinyl Wrap Illawarra

Talk to the car wrap specialists. There are more than a few ideas to spark you creative juices. A good design is as inspiring for the business employees as it is for the potential customers.


Signs Illawarra.

Signs can just be the company logos, or they can be something outlandish. Think outside the box, and have a sign that reflects the company and gets a customer’s attention