Trade-shows and booths work well for some industries. The people that are there are there for services you provide, or something similar, so you have a fairly good demographic for your business. It’s an opportunity to get straight to interested customers.
Have flyers and other advertising media made well beforehand. Have a custom made booth/marquee which can be re-used.
- pull up banners Sydney
- posters Sydney
- stickers Sydney
- marquees Sydney
- T-shirts, if appropriate.
Before the show email any list of clients you have, and any other potential attendees.
Print and send out cards that offer a free item at your booth. This will give a good indication of who is paying attention to your advertising. Make sure to collect contact details on the cards.
Try to get a good position for a booth. The front of the show, the centre of the floor and booths on corners tend to get noticed. Booths next to eateries and restrooms get noticed too. There are many competitors there, so if you want to stand out a custom marquee can make all the difference.
Trade-shows can be expensive. We suggest preparing as well as humanly possible, and then seeing if the situation works for your company and industry. If you get some genuine connections, make some sales and get interested inquiries, continue to set up a booth at trade-shows. Else, use print media and the internet to advertise you company elsewhere.